In order to find more information on our Events-based app "Shindig," Hema and I went to Politcs & Prose, a bookstore in Tenleytown, to speak with people at an event they were hosting. The bookstore was hosting a reading by Nell Lake, author of "The Caregiver." Upon arriving, we quickly realized that "The Caregiver" was about end of life care and right to die. Everyone in attendance for the reading was there because they had recently lost someone. Not the ideal environment for interviews.
Key Takeaway: RESEARCH YOUR INTERVIEWEES!
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